What is the local pack on Google and how do I get featured in it?

The Google Local Pack is the box that appears at the top of search results, showing the top three local business listings related to a user’s query. It includes a map, business names, star ratings, contact info, and a link to directions. For local businesses, getting featured in the Local Pack is a major visibility win.

For example, if someone searches for “coffee shop near me,” Google displays a map with three coffee shops nearby—those three are in the Local Pack. These listings get the most clicks and calls, often outpacing even paid ads and organic search results.

So how do you get featured in the Local Pack?

• Claim and fully optimize your Google Business Profile
• Maintain consistent NAP (Name, Address, Phone) data across the web
• Earn high-quality reviews—and respond to them regularly
• Build local citations in trusted directories
• Create localized content and location-specific service pages on your website
• Improve your engagement (clicks, calls, photo views) over time

Google’s algorithm chooses listings based on relevance, distance, and prominence. That means you need more than proximity—you need quality signals to stand out.